Why us?

We started with three main ideologies: Mental Health, Diversity and Impact. That means doing work that truly matters. We try to honor all three, as much as we can.

We are a full-service studio that handles every aspect of the creative process: from conceptualization to problem-solving, testing and prototyping to design. With a strong emphasis on social impact, we strive to use our skills and resources to create positive change while building meaningful brands and useful products.

Since 2019, we've been on a mission to conquer complex challenges and push the boundaries of product design. As a dynamic blend of client-services and internal innovation, we've not only launched our own products and impactful initiatives, but we've also gained invaluable insights into creating leading-edge solutions for our clients. We're driven by eternal curiosity , not egos, and we believe that great ideas can come from anyone, anywhere. And we're not just about the work, we're about the journey too. We handpick our team members for their energy, drive, and curiosity, and we're proud to be a diverse and inclusive bunch who thrives on collaboration with like-minded businesses. If this jives with you then come chill n’ chat with us!

Our services

  • Your brand and product are inseparable. Every interaction is a chance to showcase your brand's values, voice, and perspective. Our team specializes in crafting cohesive brand identity systems, whether starting from scratch or evolving current ones. We consider all aspects of the brand experience - visual, emotional, auditory, and behavioral - to create a holistic and consistent brand image.

    • Social Impact Growth

    • Startup Branding

    • Enterprise Overhaul

    • Voice & Messaging

    • Brand Positioning

    • Visual Identity

  • Asking the right questions is what sets smart people apart. We never stop questioning until we are confident in our understanding of the problem and are ready to find the solution. Sometimes we ask very hard, uncomfortable questions. It's this dedication to understanding that allows us to successfully tackle even the most challenging problems.

    • Research & Persona Development

    • Data & Analytics

    • Product Definition

    • Team & Market Audits

    • Customer Journey Map

  • At the heart of every successful creation is a deep understanding of the needs and desires of others. We must be sure that what we are building will truly make a difference in people's lives and solve a real problem they are facing.

    • Market Research

    • User Audit

    • Brand Audit

    • Market Research

    • Feature Testing

    • Product Testing

    • Again, again and again

  • Our goal is to create original, functional, and beautiful designs that enhance the human experience. We focus on designing for real people with specific needs, always striving for excellence and pushing the boundaries of what is possible. Our aim is to create intuitive designs that truly make a difference in the world.

    • Digital Product Design

    • Physical Product Design

    • Creative Web Design

    • Mobile App Design

    • CX/UX/UI

    • Prototyping & User Testing

    • Style Guides

  • We have a proven track record of turning complex challenges into logical and orderly solutions. Whether we're building, learning, or iterating, our approach leads to innovative products that set the bar for what's next. We've used this approach to transform the way organizations operate, and pioneered our own products to better society.

    • Frontend Development

    • Prototype Building

    • Integrate with other teams

    • Web Development

    • Product Development

    • Manage Development Cycle

    • QA Testing

    • Design Testing

    • Usability Testing

  • We believe that the best way to improve is by sharing knowledge and helping others. That's why we love to teach and share our process with others. By learning from us, you can improve your creative performance and make your team unstoppable. 1200+ students can attest to it.

    • Design sprints for the team

    • How to improve your product

    • How to test new ideas

    • How to be more productive

    • How to stop endless meetings

  • “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology.”

    — DR. E.O. WILSON, SOCIOBIOLOGIST

Our process

In just 5-10 days on average, our process takes you from uncertainty to a tested and validated solution. No more long hours of debate, mountains of uncertainty, or fear. Instead, our process places creativity, teamwork, and customer needs at the forefront of decision making.

Our process is a fun and intense workshop, gamified and based on the design sprint and design-thinking principles. This is a methodology that have been used by many companies such as AirBNB, Uber, Slack, Wells Fargo and others and have benefited greatly from it.

Complex problems may require extra cycles to iron out all the details, but this approach allows us to deliver what customers want, in a fast, efficient and effective way.

Many of our clients, upon completing the process, say that it felt therapeutic! So come sit on the couch and see for yourself…

Our leadership

  • Founder

  • Business VP

  • Head of Product

  • Product Designer

  • Accounting

  • Lead Designer

  • Creative Director

  • Art Director

  • UX/UI Designer

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Upcoming events

  • Black Entrepreneurship

    Feb 24 - Mar 8, 2023 HXOUSE Toronto

    BLACK HXOUSE 2023 - BUSINESS ESSENTIALS is a selection of one-day workshops that cover the introductory skills and topics necessary to succeed as a business owner.

    RSVP

  • Brand Shift Workshop

    Oct 7-8, 2023 Montreal, Canada

    Our goal with this interactive workshop is to provide valuable knowledge, while gathering insight into the challenges of underrepresented business owners.

    Apply

  • Slush 23

    Nov 29 - Dec 1, 2023 Helsinki, Finland

    Slush is a non-profit and the world’s largest gathering of VC – delivering actionable company-building advice and bringing together the who’s who in startups.

    RSVP

Past Events

Past Events

Previous

THE FUTUR PRO NETWORK 2022: Sharing success stories with Stanley Vaganov, founder of BeCurious studio and NoShetler.

DESIGN FOR PEACE 2022: Fundraiser event in the form of a conversation with BeCurious founder Stanley Vaganov and social influencer, Dot Lung in collaboration with BrightLive.

CREATIVE AGENCY SUMMIT 2021: Talk with design experts in the field of Design, Marketing and Advertisement.

LAUNCHPAD, TORONTO 2021: How to setup portfolio that gets you noticed. Workshop for creatives.

REVTHINK PODCAST ROUNDTABLE 2022: Roundtable discussion as to how we can overcome injustice with creativity. Featuring Stanley Vaganov of BeCurious Studio, social influencer, Dot Lung, design leader Joel Pilger.

LAUNCHPAD, TORONTO 2021: How to build an app workshop for creatives and entrepreneurs.

NYU TANDON, NYC 2021: School of engineering presents, a conversation with Stanley Vaganov. How to run a successful agency.

Get in touch

Now that you know a little bit about us, maybe it is time for you to let us know something about you.